
Who Is Responsible When a Shoe Shipment Goes Wrong? EXW, FOB & DDP Explained
A buyer we worked with years ago recently returned to JINXIU with an urgent request for new shoe samples. Because we had not worked together for some time, we asked what had brought her back.
She told us about a difficult experience with another supplier. According to her account, she had ordered 200 pairs of shoes, received only part of the order, and then faced a dispute over the missing goods and compensation. We cannot independently verify the details of that transaction.
Her experience raised a question worth asking before any footwear order ships: if shoes are delayed, damaged, or lost after leaving the factory, who is responsible—and who will help resolve the problem?
The agreed shipping term defines where formal responsibilities sit. The way a supplier and its logistics partners respond determines what the buyer experiences when something goes wrong.
EXW vs FOB vs DDP: Who Handles What?
EXW, FOB, and DDP are Incoterms® rules used in international trade. They divide delivery tasks, costs, and the risk of loss or damage between seller and buyer. Each quotation should state both the rule and its named place or port.
| Term | What the seller does | What the buyer does | When risk transfers |
|---|---|---|---|
| EXW — Ex Works | Makes the goods available at the named location, usually a factory or warehouse. | Arranges collection, loading, export formalities where applicable, main transport, import formalities, and onward delivery. | When the goods are placed at the buyer’s disposal at the named location, before loading. |
| FOB — Free On Board | Handles export clearance and delivers the goods on board the buyer’s nominated vessel at the named port of shipment. | Arranges the main sea transport, import formalities, and delivery after arrival. | When the goods are on board the vessel at the named port of shipment. |
| DDP — Delivered Duty Paid | Arranges transport, handles export and import formalities, pays applicable import duties and taxes, and delivers to the named destination, ready for unloading. | Receives and unloads the goods, unless otherwise agreed. | At the named destination, when the goods are placed at the buyer’s disposal, ready for unloading. |
Illustration based on Incoterms® 2020FOB applies to sea and inland waterway transport. It should not be used as a general label for air courier samples. For container shipments handed to a carrier before they are loaded onto a vessel, buyers and suppliers should also check whether FCA better describes the handover.
The term alone does not settle every practical question. Before dispatch, confirm the precise handover point, who books each service, which charges are included, and who will contact the carrier if a problem arises.
How JINXIU Handles Samples and Bulk Orders
For bulk footwear shoe orders, we commonly work under EXW or FOB terms, depending on the buyer’s shipping arrangements.
For footwear samples, we usually help arrange delivery to the buyer so the process is easier to manage. Most sample shipments may be quoted on DDP terms when that service is available,. A door-to-door courier service should not automatically be called DDP: the quotation needs to state clearly who pays any duties and taxes and who handles import clearance.
Buyers outside China sometimes ask us to help arrange freight for a bulk order even when the agreed term is EXW or FOB. We can obtain quotations from freight partners, coordinate shipping information, and help follow up on transport issues.
That assistance does not, by itself, change the agreed Incoterms® rule or its risk transfer point. We make the shipping arrangement and each party’s responsibilities clear before the goods leave.

Should Footwear Buyers Purchase Cargo Insurance?
We usually suggest discussing cargo insurance for bulk orders. Even with a dependable freight partner, shipments can be lost or damaged.
Insurance is not automatically included just because JINXIU helps arrange a shipment. EXW, FOB, and DDP do not, by themselves, require the seller to purchase cargo insurance. The buyer should check the proposed policy before dispatch, including:
- Insured value: What amount is covered, and how was it calculated?
- Covered events: Does the policy cover the types of loss or damage that matter for this shipment?
- Exclusions and deductible: What costs or circumstances are excluded?
- Claims process: Who is named on the policy, and who can submit a claim?
- Evidence and deadlines: What documents and reporting times apply?
Insurance quotations and cover can differ considerably between providers. Compare the policy terms and claims process as well as the price. The commercial invoice and shipping documents should accurately reflect the transaction; they should not be altered to try to reduce duties.

Two Sample Shipments That Required a Second Attempt
We have not had a bulk shipment go missing while working with our established freight partners. We have, however, faced two difficult sample shipments.
Australia, 2022. A shipment of more than ten pairs of genuine leather high heels went missing at Hong Kong airport while on its way to Australia. We discussed the issue with the transport provider, remade the shoes, and the buyer received the replacement shipment.
Canada, 2021. Customs held a sample shipment without giving us a specific reason we could use to resolve the issue. After repeated follow-up without progress, we abandoned that shipment, made the samples again, and sent a replacement to the buyer.
These cases do not mean every shipping issue can be resolved in the same way. They show why we pay attention to the response after a problem is reported. Buyers need timely information and a workable next step, especially when samples are tied to a development schedule.
Why We Rarely Change Freight Partners for a Slightly Lower Quote
Many freight providers have approached us over the years. We still compare prices, but we do not change a long-standing shipping relationship solely to save a few percent.
Our regular partners know our shipments, and we know how to reach them when something needs attention. When a parcel stops moving, or a bulk shipment encounters a delay, their ability to investigate and respond matters to us—and to the buyer.
JINXIU believes that the safety of the cargo is more important than a lower quote. In recent years, the world has faced numerous unexpected events, and the overall economic climate has deteriorated; in China specifically, many transport companies are going out of business or filing for bankruptcy. JINXIU considers it highly risky to rashly switch away from a long-standing, familiar partner simply to secure a quote that is 5% lower. Therefore, unless the price difference is substantial, we strive to maintain stable partnerships to ensure the safe delivery of goods to the buyer.
A Pre-Shipment Checklist for Footwear Buyers
Before your samples or bulk order leaves China, ask your supplier to confirm:
- The agreed Incoterms® rule and named place or port.
- Who arranges and pays for each stage of transport.
- Who handles export and import customs procedures.
- Whether cargo insurance has been purchased and what it covers.
- Who will contact the carrier and coordinate a claim if goods are lost or damaged.
- How the supplier will keep you updated if a shipment encounters a problem.
Clear terms help both sides understand their responsibilities. Reliable follow-up helps them act on those responsibilities when shipping does not go to plan.

Frequently Asked Questions
1. Can JINXIU help arrange door-to-door delivery for a bulk shoe order?
Yes. We can help obtain a door-to-door freight quotation and coordinate with a transport partner. The agreed quotation will specify the shipping term, included charges, and each party’s responsibilities.
2. Under FOB, is the supplier responsible for damage during the sea voyage?
Under FOB Incoterms® 2020, the risk of loss or damage generally transfers to the buyer when the goods are on board the nominated vessel at the named port of shipment. The buyer should review the freight and insurance arrangements for the sea voyage.
3. Does DDP mean the shipment is insured?
No. DDP sets out delivery, customs, cost, and risk obligations; it does not by itself require the seller to purchase cargo insurance.
Planning a sample or bulk footwear order?
Contact JINXIU with your destination, order type, and preferred delivery arrangement. We can discuss the options and confirm the shipping responsibilities in the quotation.
